Awards



The Big Apple Awards are the gold standard of excellence for 
PR practitioners in the New York area. 

Thank you to everyone who celebrated with us
at the 2015 Big Apple Awards Gala

The official press release and event photos are now available online!

View, share, download and follow along on social media with
#BigAppleAwards and #FuturePR

And a special thank you to our 2015 Big Apple sponsors!

Congratulations to our 2015 Big Apple
chapter award recipients, winners and
honorable mentions.
Click here for a complete list.  
Winners & Honorable Mentions - We all know it takes a village to generate an award-winning PR campaign.  Click here to order order an additional Apple trophy or Honorable Mention plaque for each of your team members – be it an important client, colleague or vendor!


2015 Big Apple Award Winners & Honorable Mentions

CHAPTER INDIVIDUAL AWARDS

John W. Hill Award
Winner: Barri Friedman Rafferty, Senior Partner & CEO North America, Ketchum

Philip Dorf Award 
Winner: Michael P. RinaldoExecutive Vice President & General Manager, dna Communications 

President’s Award
Winner: Lynn Appelbaum, APR, Fellow PRSA, Professor/Director for the Advertising/PR program at 

The City College of New York (CCNY) 

2015 BIG APPLE AWARD WINNERS & HONORABLE MENTIONS

Best Use of Research, Measurement and Evaluation
P&G Always and MSLGROUP for Always #LikeAGirl: Turning an Insult into a Confidence Movement

Best of Business/Campaign Outcomes
Campari America and M Booth for Negroni Week: Tapping Bartenders’ Creativity for Sales and Charity

Best of the Best
MasterCard and Ketchum for MasterCard Bites into Apple Pay, Gets to the Core of Safe & Secure Contactless Payments

Community Relations: Business Products & Services
Winner: Celgene and dna Communications for The Value of Medical Innovation: Changing the Conversation from Cost to Value 

Honorable Mention: H&R Block and Spong for H&R Block Dollars & Sense for Teens

Honorable Mention: Humana and Coyne PR for Humana Hits the Road to Assist Uninsured Mississippians

Community Relations: Government, Associations & Non-Profit Organizations
Winner: National Canine Research Foundation and Coyne PR for In the Line of Fire: National Canine Research Council Helps Police Reduce Dog Shootings in Local Communities 

Honorable Mention: Be The Match and PadillaCRT for Be The Match Walk+Runs: Inspiring Local Communities to Step Up and Save Lives

Reputation & Brand Management: Business
Winner: PayPal and MSLGROUP for "Be The Customer" Sparks PayPal Growth Surge 

Honorable Mention: Access Health CT and Global Strategy Group for Positioning Connecticut as a National Leader in Health Care Reform

Honorable Mention: Johnson & Johnson and Matter, Inc. for Johnson & Johnson Care Inspires Care

Reputation & Brand Management: Government, Associations & Non-Profit Organizations
Winner: United Nations Women and Ogilvy Public Relations for Reigniting Women's Rights Through Men 

Honorable Mention: EdX and RF|Binder for EdX: the Not-for-Profit Bringing World-Class Education to the Masses, for Free

Reputation & Brand Management: Campaigns with Budgets of $100,000 or Less
Winner: Gordon & Betty Moore Foundation and Tartaglia Communications LLC for SPARK: Branding a New Science Competition 

Honorable Mention: Mary Kay and Coyne PR for Discover What You Love: The Future of Beauty with Mary Kay

Events & Observances (One to Seven Days): Business
Winner: Campari America and M Booth for Negroni Week: Tapping Bartenders’ Creativity for Sales and Charity 

Honorable Mention: Jack Link's and Spong for Jack Link’s National Jerky Day: A Monumental Achievement in Meat 

Honorable Mention: Valvoline and Cohn & Wolfe for Reigniting America's "Do-It-Yourself" Spirit: The Valvoline Reinvention Project 

Events & Observances (One to Seven Days): Government, Associations & Non-Profit Organizations
Winner: National Academy of Television Arts and Sciences (NATAS) and MWWPR for Saving the Daytime Emmy® Awards from Becoming a Daytime TV Rerun

Honorable Mention: 92nd Street Y and the United Nations Foundation and Coyne PR, Edelman, Fenton, FleishmanHillard, Havas PR North America, Sunshine Sachs, Turnder 4d, Weber Shandwick for #GivingTuesday: The Day the World Gave Back 

Events & Observances (More Than Seven Days): Business
Winner: MasterCard and Ketchum for MasterCard Bites into Apple Pay, Gets to the Core of Safe & Secure Contactless Payments

Honorable Mention: Green Festivals and Finn Partners for TAKING GREEN MAINSTREAM WITH THE GREEN FESTIVAL

Honorable Mention: High Ridge Brands/Alberto VO5 and 360PR for VO5 National Anti-Frizz Month 

Events & Observances (More Than Seven Days): Government, Associations & Non-Profit Organizations
Winner: Be The Match and PadillaCRT for It’s On You: Inspiring the African-American Community to Step Up and Save Lives 

Honorable Mention: MasterCard and Ketchum for MasterCard and Stand Up To Cancer #GetTogether for a Priceless Cause

Honorable Mention:  and Girl Scouts of the USA for Girl Scouts Adds a ‘Byte’ to Its Iconic Cookie Program

Public Service: Business
Winner: P&G Always and MSLGROUP for Always #LikeAGirl: Turning an Insult into a Confidence Movement 

Honorable Mention: Access Health CT and Global Strategy Group for Positioning Connecticut as a National Leader in Health Care Reform

Public Service: Government, Associations & Non-Profit Organizations
Winner: 3 Generations and The TASC Group for Tricked: A Documentary on Sex Trafficking and Campaign to Educate the American Public and Law Enforcement

Honorable Mention: The Michael J. Fox Foundation & AbbVie and Ruder Finn, Inc. for Partners in Parkinson's

Honorable Mention: United Nations Women and Ogilvy Public Relations for Reigniting Women's Rights Through Men

Public Affairs: Government, Associations & Non-Profit Organizations
Winner: Food Policy Action and Global Strategy Group for Our Food, Our Politics

Honorable Mention: Juice Products Association and Kellen for Serving up Science: A Scientific Research-Based Public Affairs Program for the Juice Products Association 

Marketing Consumer Products: Healthcare
Winner: Novartis Pharmaceuticals Corporation and Burson-Marsteller & Ruder Finn, Inc. for Our Voice in SongTM

Honorable Mention: Kowa Pharmaceuticals and Makovsky for First & Goal: Tackling America’s #1 Killer

Marketing Consumer Products: Technology
Winner: Genuine Thermos Brand and Spong for Overnight Coffee Challenge Heats Up Genuine Thermos Brand

Marketing Consumer Products: Food, Beverage & Hospitality
Winner: Beyond Meat and M Booth for Getting America Ready for Re-engineered Meat

Honorable Mention: Campari America and M Booth for Negroni Week: Tapping Bartenders’ Creativity for Sales and Charity

Honorable Mention: Unilever/Good Humor and Golin for Good Humor Summer of Joy

Marketing Consumer Products: Packaged Goods
Winner: Genuine Thermos Brand and Spong for Overnight Coffee Challenge Heats Up Genuine Thermos Brand 

Honorable Mention: U by Kotex, from Kimberly-Clark Corporation and Marina Maher Communications LLC and Crowdtap, Inc. for U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies

Honorable Mention: Vaseline and M Booth for Bejeweled Minis: A Little Bling Gives Vaseline Beauty Cache

Marketing Consumer Products: Non-Packaged Goods
Winner: Polaris Slingshot and Skyya Communications for Polaris Slingshot: Launch of mind-blowing, 3-wheeled roadster marks the future of driving exhilaration

Honorable Mention: Pennzoil and Coyne PR for Pennzoil® Breaks Barriers

Marketing Consumer Products: Other
Winner: H&R Block and Spong for H&R Block Dollars & Sense for Teens

Honorable Mention: Riddell and Cohn & Wolfe for The Future is Now: Launching a Game-Changing Helmet

Marketing Consumer Products: Campaigns with Budgets of $100,000 or Less
Winner: Peeps and Coyne PR for From Easter Basket Essential to Christmas Stocking Surprise: the Evolving Story of PEEPS®

Honorable Mention: Philips and Emanate for Philips SlimStyle LED Light Bulb Launch

Marketing Consumer Services: Travel, Tourism & Hospitality
Winner: Connecticut Department of Economic and Community Development and its Office of Tourism and FleishmanHillard for Connecticut still revolutionary Fan-Favorite Town Program

Honorable Mention: Brand USA and Ogilvy Public Relations for Selling the Story of the “Land of Dreams”

Marketing Consumer Services: Healthcare
Winner: Christopher & Dana Reeve Foundation and Coyne PR for The Christopher & Dana Reeve Foundation Sparks a Movement for Paralysis

Marketing Consumer Service: Technology
Winner: MasterCard and Ketchum for MasterCard Bites into Apple Pay, Gets to the Core of Safe & Secure Contactless Payments

Honorable Mention: Bing and Waggener Edstrom for Bing in the Classroom

Marketing Consumer Services: Financial Services
Winner:  and Bankrate, Inc. for Educating Consumers About Personal Finance

Marketing Consumer Services: Other
Winner:  and Girl Scouts of the USA for Girl Scouts Adds a ‘Byte’ to Its Iconic Cookie Program

Honorable Mention: ShopAdvisor and 360PR for ShopAdvisor Scales the App Store Heights

Marketing Business-to-Business : Professional & Financial Services
Winner: Citizens Financial Group and Ogilvy Public Relations for Telling the Story of Citizens Financial Group’s Transformation From a Regional Bank to a National Player

Marketing Business-to-Business: Products
Winner: Radware and Affect for Standing Out in an Overcrowded Space: Story Hijacking and Trend Intervention

Global Communications: Campaigns with Budgets over $100,000
Winner: Johnson & Johnson and Matter, Inc. for Johnson & Johnson Care Inspires Care

Global Communications: Campaigns with Budgets of $100,000 or less
Winner: Athlete Ally and All Out and The TASC Group for The Principle 6 Campaign to Force the International Olympic Committee to Protect LGBT Rights at Sochi and to Change the Way It Selects Host Cities

Issues Management: Government, Associations & Non-Profit Organizations
Winner: ArchCare and Reputation Architects Inc. for ArchCare: Transforming a Healthcare Ministry

Honorable Mention: United Nations Foundation and Havas PR for A Global Collaboration Wins the Day for Climate Science

Internal Communications: Business
Winner: Roche and Ruder Finn, Inc. for The RETHINK D Excellence Awards: Fostering a Culture of Innovation and Collaboration across a Global Organization

Honorable Mention: PayPal and MSLGROUP for "Be The Customer" Sparks PayPal Growth Surge

Investor Relations: Campaigns with Budgets over $100,000
Winner: Whistle Sports and SHIFT Communications for Scoring All-Star Investment Press for The Whistle Sports Network

Honorable Mention: Citizens Financial Group and Ogilvy Public Relations for Successfully Executing the Largest Financial IPO Since the Financial Crisis

Investor Relations: Campaigns with Budgets of $100,000 or less
Winner: Novartis and Ruder Finn, Inc. for Novartis Reinvigorates Corporate Reputation with Industry-Leading Portfolio Transformation

Multicultural Public Relations: Business
Winner: Merck and GCI Health for America’s Diabetes Challenge: Get To Your Goals

Multicultural Public Relations: Government, Associations & Non-Profit Organizations
Winner: Sisters Network and Eisai Inc. and Chamberlain Healthcare Public Relations for Teens 4 Pink

Integrated Communications: Consumer Products & Services
Winner: Jack Link's and Spong for From Meat Snack to Mainstream Brand

Honorable Mention: P&G Always and MSLGROUP for Always #LikeAGirl: Turning an Insult into a Confidence Movement

Honorable Mention: U by Kotex, from Kimberly-Clark Corporation and Marina Maher Communications LLC and Crowdtap, Inc. for U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies

Integrated Communications: Business-to-Business
Winner: The Economist and Peppercomm for Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audiences 

Integrated Communications: Government, Associations & Non-Profit Organizations
Winner: Christopher & Dana Reeve Foundation and Coyne PR for The Christopher & Dana Reeve Foundation Sparks a Movement for Paralysis

Integrated Communications: Campaigns with Budgets of $100,000 or Less
Winner: Coldwell Banker Real Estate, LLC and CooperKatz & Company for What’s Your Home Worth? Coldwell Banker Real Estate Goes Local with Home Listing Report

New Media/Social Media Campaign: Consumer Products & Services
Winner: Vtech and Coyne PR for VTech: A Year in the Blogosphere

New Media/Social Media Campaign: Government, Associations & Non-Profit Organizations
Winner: United Nations Women and Ogilvy Public Relations for Reigniting Women's Rights Through Men

Honorable Mention: Christopher & Dana Reeve Foundation and Coyne PR for The Christopher & Dana Reeve Foundation Sparks a Movement for Paralysis

New Media/Social Media Campaign: Campaigns with Budgets of $100,000 or Less
Winner: Goodyear and Coyne PR for Goodyear and Ice Cube Spread the Word to Make it a ‘Good Day’

Corporate Social Responsibility: Business
Winner: Humana and Coyne PR for Humana Raises the Stakes for Corporate Philanthropy Program to Improve Community Health

Annual Reports
Winner: ArchCare and Reputation Architects Inc. for Enhancing Lives, Transforming Care: ArchCare 2013 Report to Stakeholders

Use of Internal Video
Winner:  and Weill Cornell Medical College for Salute to Scholarship – Showing the Impact of Financial Aid on Medical Students

Public Service Announcement (Print & Broadcast)
Winner: Breastcancer.org and Coyne PR for Breastcancer.org: Stepping Up and Stepping Out

Website (New or Newly Designed)
Winner: Discovery and Alcoa Foundation for Manufacture Your Future 


ABOUT THE PRSA-NY BIG APPLE AWARDS

PURPOSE

The New York Chapter of the Public Relations Society of America established the Big Apple Awards program in 1988 to encourage excellence in public relations. Today, a Big Apple Award is recognized as one of the highest honors in public relations. Over the years, more than 1,000 winning programs have solved problems, changed opinions and created business opportunities.

The 2015 Big Apple Awards competition is open to all public relations professionals in New York, New Jersey and Connecticut for programs created in 2014 and implemented anywhere in the world. Most or all of the strategic work on the programs should have been performed by professionals in the tri-state area. Professionals located outside the tri-state area are eligible to submit programs, if, and only if, their program was implemented primarily in the tri-state area. 

CRITERIA

Entries will be judged on the basis of research, planning, execution and results. Bonus points will be awarded for entries that not only have impressive media results, but also clearly can point to direct business or other campaign outcomes.  A panel of judges, representing a broad range of disciplines and expertise, will be selected from the most senior-level and experienced representatives of the public relations industry. The judges may award multiple winners as they see fit. However, they will not designate a winner in a category they feel contains no entries of award-winning caliber.

Finalists in each category will be notified following the judging of the Big Apple entries. From these finalists, the Big Apple Award winners and runners-up (if selected) will be announced on May 28, 2015 at the Big Apple Awards presentation.

BEST OF THE BEST

Big Apple Award winners in each campaign category will be considered for a special “Best of the Best Big Apple Award” presenting the best program in 2014, also announced at the May 28 awards presentation.

BEST USE OF RESEARCH

The Institute for Public Relations, an independent foundation dedicated to The Science Beneath the Art of Public Relations™, will present a “Best Use of Research, Measurement and Evaluation Award.”  Big Apple Award winners in each campaign category will be eligible for this additional award.

BEST BUSINESS/CAMPAIGN OUTCOMES

Perhaps your program helped secure a new customer or business lead, increased sales or met another broad goal? Bonus points will be awarded for entries that not only have impressive media results, but also clearly can point to direct business or other campaign outcomes.    

SUBCATEGORY FOR CAMPAIGNS WITH BUDGETS OF $100,000 OR LESS

All entrants can now choose to enter a campaign with a budget of $100,000 or less in any one of the Campaign Divisions where subcategories are listed.   These entries will also be judged on the additional criteria of creative use of a limited budget. As with the other categories, judges will not be obligated to award a Big Apple in the “budget of $100,000 or less” subcategory where they do not deem the entry/entries deserving of the award. 


 

CRITERIA FOR 2015 PRSA-NY CHAPTER AWARDS FOR INDIVIDUALS

John W. Hill Award - To be considered for this award you must meet the following criteria:          

  • Leadership in the development of the practice of public relations
  • Demonstration of the highest standards of integrity
  • Fostering and promoting understanding among people
  • Service to the public beyond the scope of the nominee's regular public relations duties
  • Promoting communications and understanding through education and the exchange of people and ideas


Nominees may not be the current PRSA-NY president or a recipient within the past 10 years of the PRSA Gold Anvil or similar award.

Philip Dorf Award - To be considered for this award, the candidate must meet the following criteria:

  • Leadership in guiding and inspiring the careers of entry level and other young PR professionals.
  • Demonstration of the highest standards of the profession in a selfless role as a mentor.
  • Service to young professionals beyond the scope of the nominee's professional duties.


Nominees may not be the current PRSA-NY president or a recipient within the past 10 years of the PRSA Gold Anvil or similar award.

PRSA-NY President’s Award - Established in 2003, this award honors the contributions of public relations practitioners to PRSA-NY itself. To be considered, each year’s candidate must meet the following criteria:

  • Past or current membership in PRSA-NY
  • Adherence to the highest standards of ethical conduct
  • Service to PRSA generally and the New York Chapter in particular.
  • Nominated by a PRSA member
     

The President's Award is selected by the chapter president.

For questions on the chapter awards for individuals, please contact the PRSA-NY chapter office at info@prsany.org.


2015 Chapter Individual Award Recipients 

PRSA-NY is excited to honor three distinguished PR leaders at the Big Apple Awards on May 28. We hope you join us in honoring: 

  •        Barri Friedman Rafferty, Senior Partner & CEO North America, Ketchum will receive the John W. Hill Award. The Hill award is presented to a member that exemplifies leadership, integrity, service and who promotes communication and understanding. In her current role, Barri Friedman Rafferty leads Ketchum’s nine offices in North America as well as Ketchum Digital and Ketchum Sports and Entertainment (KSE). Outside of Ketchum, Rafferty participates in a number of groups, such as the sustainability taskforce for the World Economic Forum and is a member of Arthur W. Page Society Page Up program. Barri also sits on the board of StepUp, an organization with the mission of empowering girls from under-resourced communities to become confident, college-bound, and career focused. She is also active in PRSA-NY and is a former chapter president. In 2012, she received the President’s Award for her many contributions. 

  •        Michael P. Rinaldo, Executive Vice President & General Manager, dna Communications will receive the Philip Dorf Award for his work guiding and inspiring the careers of young PR professionals and his selflessness as a mentor. Michael has led large agency teams where one-on-one mentoring and the performance and growth of individuals is critically important. Beyond in-office mentoring, Michael has been a guest lecturer at several local schools and universities including NYU, CUNY and CW Post and routinely conducts informational interviews for people starting out in the business or those looking to redirect their career paths. Rinaldo currently serves on the PRSA-NY Chapter Board as Chair of the Mentoring Committee and is a former member of the PRSA Foundation Board of Trustees. Michael has also been honored with PRSA-NY President’s Award for contributions to the PR industry and service to the chapter, where he once served as president.
     
  •        Lynn Appelbaum, APR, Fellow PRSA, Professor/Director for the Advertising/PR program at The City College of New York (CCNY) will receive the President’s Award for her unwavering service to PRSA-NY. Lynn organized CCNY’s first PRSSA chapter in 1996 and continues to serve as its faculty advisor. Appelbaum currently serves on the PRSA NY Board of Directors, where she chairs the committee for metro-area PRSSA chapters. She is a member of the PRSA Foundation Board of Directors, served on PRSA’s national board and was Diversity Chair of PRSA-NY, which was honored for its student diversity outreach program in 2007 by PRSA. In 1999, Lynn was awarded PRSA-NY’s Dorf Mentoring Award, one of the highest awards bestowed by the chapter.

 


PREVIOUS INDIVIDUAL AWARD RECIPIENTS

Hill Award

2014     Bill Doescher
2013     Paul J. Gennaro
2012     Margi Booth
2011     E. Ronald Culp
2010     James E. Lukaszewski
2009     Valerie Di Maria
2008     James E. Murphy
2007     Kenneth D. Makovsky
2006     David Finn
2005     Howard J. Rubenstein
2004     Richard Edelman
2003     Thomas Hoog
2002     Art Stevens
2001     Joan Capelin
2000     Philip G. Ryan
1999     Helen I. Ostrowski
1998     Jeannette Paladino
1997     David Drobis
1996     P. Michael McDermott
1995     David M. Bicofsky
1994     Denny Griswold
1993     Harold Burson
1992     Jerry Danzig
1991     John Sattler
1990     Phyllis H. Berlowe
1989     Joel Strasser    
1988     Charlotte Klein
1987     Bert Hochman
1986     Barbara W. Hunter
1985     Sid Gross
1984     Richard Weiner
1983     Lloyd N. Newman
1982     John H. Paluszek
1981     Sondra K. Gorney
1980     Chester Burger
1979     Lee Bieringer    
1978     Elaine Pitts
1977     George Hammond

 
Dorf Award

2014     Harry R. Zlokower
2013     David M. Grant   
2012     Maria P. Russell
2011     Leslie E. Gottlieb
2010     Deborah Radman
2009     William F. Doescher
2008     Roberta Elins
2007     Emmanuel Tchividjian
2006     John L. Paluszek
2005     Bob Stone
2004     Alex Stanton
2003     Helio Fred Garcia
2002     Don Bates
2001     Michael Greece
2000     Edward J. Menninger
1999     Lynn Appelbaum
1998     Robert M. Weintraub
1997     Art Stevens
1996     Anthony J. Russo
1995     Terrie Williams


President’s Award

2014     Deborah Radman
2013     Emmanuel Tchividjian
2012     Barri Rafferty
2011     Karen J. Arthur
2010     Grace T. Leong
2009     Sandra Fathi
2008     Michael P. Rinaldo
2007     Jeanne M. Salvatore
2006     Linda Krebs
2005     Liz Beck
2004     Christopher Guidette
2003     Don Bates