THANK YOU TO OUR GENEROUS SPONSORS OF THE
2013 BIG APPLE AWARDS:
Platinum Level:
Gold Level: 
Silver Level:
Bronze Level:
Big Apple NY Student Sponsorship: 
John W. Hill Award
The Philip Dorf Award
The Dorf Family
In-Kind Sponsors:
Judging Facilities:
Graphics:
Program Script:
Ken Scudder Training & Consulting
www.kenscudder.com
Photography:
Conor Harrigan Photography
www.conorharrigan.com
Entry Collection: 
Training Workshop:
Awards
Click Here for Big Apple Award 2013 Finalists
Click Here for PRSA-NY Chapter Award Information
Celebrate the Best of the Best in PR;
Join Us for Presentation of the First Big Apple for Excellince in Journalism
ONLINE PRE-REGISTRATION IS NOW CLOSED
WALK-IN REGISTRATIONS WILL BE ACCEPTED
(NO ADDITIONAL FEE)
This year's Big Apple Awards will be like none before! It's the industry's MUST attend event (see the press release announcing our finalists!) and this year, it's extra special with the presentation of PRSA-NY's first ever Big Apple Award for Excellence in Journalism (see below).
Recognized as the most prestigious award for Public Relations in New York, the Big Apple Awards are an opportunity to celebrate and acknowledge the great work and best practices of your peers. Hear more about the event here.
Join us in highlighting outstanding strategies, tactics, results and individuals in the industry. Support your colleagues, network and learn from leading professionals.
This is a night to educate, celebrate a nd reward New York-area public relations practitioners with the industry's highest honor.
Don't miss the opportunity to be part of this historic event!
WHO: PRSA-New York Honors Best & Brightest PR Professionals. Come alone or bring your clients, staff, interns and all others interested in celebrating the very best our profession has to offer!
WHAT: Big Apple Awards Gala 2013
WHEN: Thursday, May 23, 2013 at 6:00 pm
WHERE: Mandarin Oriental Hotel, 80 Columbus Circle @ 60th Street, New York City
HOW: Register online right now. Tickets are $305 and will include reception, dinner buffet, and program. The deadline is Monday, May 20 (but don't wait until the deadline please).
For questions, call the PRSA-NY office at 212-228-7228 or email info@prsany.org.
DEADLINE TO REGISTER IS THIS TUESDAY, MAY 21 AT NOON!
PRSA-NY CONGRATULATES THE FOLLOWING AWARD RECIPIENTS:
Big Apple Award for Excellence in Journalism
David Ushery, NBC 4 New York’s veteran anchor and reporter, will be presented with the first “Big Apple Award for Excellence in Journalism” at this year’s 26th Annual Big Apple Gala. Mr. Ushery is an award-winning anchor and reporter, and has been the cornerstone of the NBC 4 New York news team since 2003, where he serves as the anchor for the weekend editions at 6 p.m. and 11 p.m. He is also host of The Debrief with David Ushery. Following the award presentation, Mr. Ushery will deliver remarks to the audience. Click here to hear about his recognition.
The John W. Hill Award 
Paul J. Gennaro
Senior Vice President – Corporate Communications and Chief Communications Officer
AECOM
Presented by Hill + Knowlton Strategies, The John W. Hill Award is the New York Chapter's most prestigious individual award. Named for the founder of Hill & Knowlton, it is presented for leadership in public relations and demonstration of Hill's "trilogy" - integrity and truth, soundness of policies and decisions viewed in the public interest and honest facts.
The Philip Dorf Award
David M. Grant
Founder and President
LVM Group, Inc.
The Philip Dorf Award recognizes PRSA-NY members who have an outstanding record of mentoring. It honors the memory of Philip Dorf, who during his long and distinguished career was an inspiration and mentor to countless young professionals.
The President's Award
Emmanuel Tchividjian
Senior Vice President, Executive Director & Chief Ethics Officer
Ruder Finn
The President's Award honors past or present members of the chapter for their contributions to the PRSA-NY chapter.
For all other questions, please call the PRSA-New York Chapter office at 212-228-7228 or email info@prsany.org. 
We welcome attendees to Tweet their thoughts. Follow the action live! #bigapple13
PRSA-NY Congratulates our 2013 Big Apple Award Finalists:
A Case of ALLERGY FACE: ZYRTEC® Helps Bring Beauty Solutions to Allergy Sufferers, Hunter Public Relations for ZYRTEC
A Pinteresting Product Launch for Fiber One Chewy, Coyne Public Relations for Fiber One Chewy (General Mills)
Accenture Outlook iPad App, Accenture
Arby's Introduces New Turkey Roasters, Hunter Public Relations for Arby's Restaurant Group, Inc.
Avocados: Authentic, Healthy, and Distinctly Mexican, CRT/tanaka for Avocados from Mexico
Banfield Pet Hospital State of Pet Health/Name Trends, Coyne Public Relations for Banfield Pet Hospital
Brewing the American Dream, Stanton Public Relations & Marketing for The Boston Beer Company
Canvas Lands' End Arrivals - First-Ever "Blog-Up Shop", M Booth for Lands' End
Citi Builds Upon Its 200-Year Commitment to Enabling Urban Progress, Edelman for Citi
Creating New Social Media Lather for Alberto VO5, 360 Public Relations for Alberto V05
Defrost Your Swimsuit, M. Silver Associates for Greater Fort Lauderdale Convention & Visitors Bureau
Depend and The Great American Try On: repositioning incontinence from the bathroom to the forefront of pop culture, Marina Maher Communications LLC for Depend, from Kimberly-Clark Corporation
Emanate and Celebrity Cruises Present 'A Taste of Modern Luxury', Emanate PR for Celebrity Cruises
Engaging the Media to Enhance the Safety of Domestic Violence Victims, Global Strategy Group for Connecticut Coalition Against Domestic Violence
Entenmann's Celebrates the 75th National Donut Day, Freeman Public Relations for Entenmann's
Fifth International Scientific Symposium on Tea & Human Health, Pollock Communications, Inc for Tea Council of the USA
Getting Savored on Consumers', Restaurants' and Acquirers' Menus, 360 Public Relations for Savored
Glidden and Emanate Encourage Bloggers to Test, Learn & Purchase Glidden Brilliance Collecton Paint Testers Available at Walmart, Emanate PR for Glidden
Healthcare Real Estate Advisors: Competing with Giants for Obama-Care "Opportunities", Zlokower Company Public Relations for Healthcare Real Estate Advisors
Humana Pedals Toward Healthier Communities at the 2012 Republican & Democratic National Conventions, Coyne Public Relations for Humana
Jennie-O Embraces Technology with iGrill Safe Handling Partnership, Carmichael Lynch Spong for Jennie-O Turkey Store
Love to the rescue at Shriners Hospitals for Children, MSLGROUP for Shriners Hospitals for Children
Magnolia Meals at Home, SharedVoice Public Relations for Eisai Inc.
Merrick Throws Dogs More Than A Bone With Real Food Revolution, Carmichael Lynch Spong for Merrick Pet Care
Mix It, Match It and Make It Your Own: Calphalon Revolutionizes "Your Set" of Cookware, Carmichael Lynch Spong for Calphalon
National Painting Week Inspires Consumers with Color, Carmichael Lynch Spong for Sherwin-Williams
P&G builds consumer loyalty during the London 2012 Olympics by thanking moms everywhere for doing the hardest and best job in the world, Marina Maher Communications, LLC for Procter & Gamble (P&G)
P&G's GIVE Hope and The National Breast Cancer Foundation "Do It For the Girls!", Citizen Paine for Procter & Gamble
Philips Norelco Beard Wars, OneVoice for Philips Norelco
Powerful Ideas That Ignite Momentum: New Website Shows Creative Firepower, Carmichael Lynch Spong
Preserving Dignity: 2011 Annual Report, Catholic Charities Brooklyn and Queens for Catholic Charities Brooklyn and Queens
Putting Connecticut Back on the Map: Launching a New Brand for CT, Fleishman-Hillard for Connecticut Dept. of Economic and Community Development and its Office of Tourism
Ruder Finn Supports Caribou Coffee to Raise Highest Amount Ever for 17th Annual Amy's Blend Program, Ruder Finn, Inc. for Caribou Coffee
Save-A-Lot Shows Families How To Fuel Up for Less, Carmichael Lynch Spong for Save-A-Lot
SHE: The Untold Story of HIV, TogoRun for Bristol-Myers Squibb
Shining the Spotlight on a World-Class Institution, Coyne Public Relations for Simon Graudate School of Business at the University of Rochester
Small Business Saturday, M Booth for American Express OPEN
Story Hijacking & Trend Intervention: Driving Thought Leadership & Results in the Security Space, Affect for Radware
Take A Load Off, Citizen Paine for Procter & Gamble
The American Urological Association Protests Controversial Government Task Force Recommendation, Ruder Finn, Inc. for The American Urological Association
The Medicine Abuse Project: Preventing Half a Million Teens from Abusing Medicine, CRT/tanaka for Partnership at Drugfree.org
The Scharffen Berger Valentine's Day Chocolate Bar, RF|Binder Partners for Scharffen Berger Chocolate Maker
The Team Behind the Team: Inspiring Americans to Help 'Raise Our Flag', Cohn & Wolfe for United States Olympic Committee
Trident's See What Unfolds Campaign, Citizen Paine for Kraft
USAGE Survey: Taking on America's Number One Killer, Makovsky & Company for Kowa Pharmaceuticals America, Inc. and Eli Lilly and Company
CHAPTER AWARDS (John W. Hill Award, Philip Dorf Award and President's Award)
The following awards recognize public relations practitioners whose professional contributions demonstrate outstanding leadership in the public relations industry and showcase exceptional support for the advancement of their colleagues and others.
- John W. Hill Award
- Philip Dorf Award
- President’s Award
CRITERIA FOR 2013 PRSA-NY AWARDS
John W. Hill Award
Presented by Hill + Knowlton Strategies, The John W. Hill Award is the New York Chapter's most prestigious individual award. Named for the founder of Hill + Knowlton, it is presented for leadership in public relations and demonstration of Hill's "trilogy" - integrity and truth, soundness of policies and decisions viewed in the public interest and honest facts.
Established in 1976 and conferred annually since 1977, the award is a reminder of Hill's belief that experience, quality, integrity and judgment are the key elements of public relations practice. Each year's candidates must meet the following criteria:
- Leadership in the development of the practice of public relations
- Demonstration of the highest standards of integrity
- Fostering and promoting understanding among people
- Service to the public beyond the scope of the nominee's regular public relations duties
- Promoting communications and understanding through education and the exchange of people and ideas
Nominees may not be the current PRSA-NY president or a recipient within the past 10 years of the PRSA Gold Anvil or similar award.
Philip Dorf Award
Recognizes PRSA-NY members who have an outstanding record of mentoring. It honors the memory of Philip Dorf, who during his long and distinguished career was an inspiration and mentor to countless young professionals.
To be considered for this award, the candidate must meet the following criteria:
- Leadership in guiding and inspiring the careers of entry level and other young PR professionals.
- Demonstration of the highest standards of the profession in a selfless role as a mentor.
Nominees may not be the current PRSA-NY president or a recipient within the past 10 years of the PRSA Gold Anvil or similar award.
PRSA-NY President’s Award
Established in 2003, this award honors the contributions of public relations practitioners to PRSA-NY itself. To be considered, each year’s candidate must meet the following criteria:
- Past or current membership in PRSA-NY
- Adherence to the highest standards of ethical conduct
- Service to PRSA generally and the New York Chapter in particular.
- Nominated by a PRSA member
The decision of the awards committee, with the approval of the PRSA-NY executive committee, is final.
PREVIOUS AWARD RECIPIENTS
Hill Award
1977 George Hammond
1978 Elaine Pitts
1979 Lee Bieringer
1980 Chester Burger
1981 Sondra K. Gorney
1982 John H. Paluszek
1983 Lloyd N. Newman
1984 Richard Weiner
1985 Sid Gross
1986 Barbara W. Hunter
1987 Bert Hochman
1988 Charlotte Klein
1989 Joel Strasser
1990 Phyllis H. Berlowe
1991 John Sattler
1992 Jerry Danzig
1993 Harold Burson
1994 Denny Griswold
1995 David M. Bicofsky
1996 P. Michael McDermott
1997 David Drobis
1998 Jeannette Paladino
1999 Helen I. Ostrowski
2000 Philip G. Ryan
2001 Joan Capelin
2002 Art Stevens
2003 Thomas Hoog
2004 Richard Edelman
2005 Howard J. Rubenstein
2006 David Finn
2007 Kenneth D. Makovsky
2008 James E. Murphy
2009 Valerie Di Maria
2010 James E. Lukaszewski
2011 E. Ronald Culp
2012 Margi Booth
Dorf Award
1995 Terrie Williams
1996 Anthony J. Russo
1997 Art Stevens
1998 Robert M. Weintraub
1999 Lynn Appelbaum
2000 Edward J. Menninger
2001 Michael Greece
2002 Don Bates
2003 Helio Fred Garcia
2004 Alex Stanton
2005 Bob Stone
2006 John L. Paluszek
2007 Emmanuel Tchividjian
2008 Roberta Elins
2009 William F. Doescher
2010 Deborah Radman
2011 Leslie E. Gottlieb
2012 Maria P. Russell
President’s Award
2003 Don Bates
2004 Christopher Guidette
2005 Liz Beck
2006 Linda Krebs
2007 Jeanne M. Salvatore
2008 Michael P. Rinaldo
2009 Sandra Fathi
2010 Grace T. Leong
2011 Karen J. Arthur
2012 Barri Rafferty
