2016 PRSA-NY BIG APPLE AWARDS

CONGRATULATIONS to all of this year’s award recipients and THANK YOU to the sponsors, partners and guests who helped us honor the PR industry’s best and brightest talent and celebrate the tremendous work of our leaders, practitioners and clients during the 2016 Big Apple Awards Gala on Thursday, June 2nd at the Mandarin Oriental New York.

“Fresh” was the theme for the evening as ‘fresh ideas, fresh new faces, and fresh talent’ were showcased throughout the presentation, décor (an apple tree on stage) and even menu items (a la an interactive candy apple dessert bar).

During their welcome remarks, PRSA-NY President Bill Doescher and PRSA-NY President-elect & Big Apple Chair Olga Gonzalez congratulated the industry on its constant evolution, innovation and commitment to “… [find] ways to combine our tried and true methods with the latest emerging trends and technology.”  Later, Gonzalez led a toast to the industry that encouraged PR pros “… to take young talent ‘under their wing’ to carry on the legacy of exceptional storytelling.”

   

RECOMMENDED
BIG APPLE 2016 HIGHLIGHTS VIDEO
prepared by D S Simon Media

[See 2016 Photo Gallery]



2016 BIG APPLE AWARDS:  BY THE NUMBERS

  • 250 industry professionals joined for the celebration honoring outstanding individual achievements in PR and recognizing the best communications, marketing and public relations work of 2015
  • 54 unique campaigns and entries were selected as finalists
  • 34 agencies and in-house communications teams were responsible for the award-winning work
  • 46 crystal awards were presented across 44 categories (two categories had co-winners)

[See press release: “Big Apple Award Winners Announced”]



BEST OF …

  • Ketchum and Michelin were named the Best of the Best and received three crystal “Big Apple” awards for their campaign titled “Beyond the Driving Test.” [view entry]

  • The Best Business/Campaign Outcomes title went to Butler Associates and the Uniformed Firefighters Association of Greater New York for “A Win for New York’s Bravest:  Disability Protections Restored for New York City Firefighters.” [view entry]

  • And the award for Best Use of Research, Measurement and Evaluation, sponsored by the Institute for Public Relations, was presented to Coyne PR and Just Born Quality Confections/PEEPS® for “How PEEPS® Hopped Beyond Easter and into Other Holiday Celebrations.” [view entry]

 

 

 



INDIVIDUAL CHAPTER AWARD RECIPIENTS

The 2016 Individual Chapter Award honorees were:

  • John W. Hill Award for lifetime professional achievement
    presented to
    Grace Leong, APR, CEO + Partner, Hunter Public Relations

  • Philip Dorf Award for mentorship
    presented to
    Joe Cohen, APR, Senior Vice President of Communications for KIND Healthy Snacks

  • PRSA-NY President’s Award for ethical conduct & outstanding service to the chapter and PRSA
    presented to
    Art Stevens, APR, Fellow PRSA, Managing Partner of The Stevens Group

[more]



FRESH PRESENTERS

Big Apple awards were presented by Kirstin Cole, a reporter for the WPIX 11 Morning News; Jordan Drake, Director of Marketing at The Home T; and a team of ‘rising talent’ from four of the 2016 sponsor agencies:  Sara Quinn, Senior Account Supervisor at Hunter Public Relations; Fabian Villenas, PR Client Financial Analyst and Project Lead for Generation Activation at MSLGROUP; Tim Koch, Account Executive in Corporate Communications & Marketing at MSLGROUP; Stephen Wilson, Account Supervisor at Coyne PR; and Dan Kloeffler, Vice President and Senior Media Specialist at Ketchum. Mike Bako, Director of Media and Content Strategy at D S Simon Media, was announcer for the evening.

  

 

 



ABOUT THE BIG APPLE AWARDS

The New York Chapter of the Public Relations Society of America established the Big Apple Awards program in 1988 to encourage excellence in public relations. The program has evolved to keep pace with a rapidly changing industry and continues celebrate the exciting and innovative successes of talented professionals working in the heart of the communications universe. Today, a Big Apple Award is recognized as one of the highest honors bestowed in public relations.

[more]



QUESTIONS

Questions about the Big Apple Awards can be sent via e-mail to BigAppleAwards@prsany.org, or call 212.228.7228. Click here for a full contact list for the 2016 Big Apple Awards team.


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